Wednesday, August 10, 2011

Come shop Callula!

 There is nothing as exciting as welcoming new exciting lines into our stores! We are extending a very warm welcome to Callula Lillibelle, one of our newest additions! Designers William Calvert and Melanie Fraser Hart are bringing youthfulness, sophistication, and classic silhouettes exclusively to Ophelia! We previewed their collection during Swim Week in Miami and were certainly impressed by the unique twist the collection had on classic silhouettes in wonderfully refreshing hues. William Calvert began his career in the land of couture: Paris, France. His background in the design world includes experience at the Houses of Balmain, Rochas, Balenciaga, and Diane Von Furstenburg. He launched his own couture collection after leaving DVF under his name, William Calvert. In 2009, William and Melanie Fraser Hart met through a mutual friend, and soon enough their line was to be born! Melanie Hart initially launched her career in the fashion/art world at the peak of the 80's and 90's and worked notoriously with industry icon, Vidal Sassoon. Currently in her 40's, Melanie was having a hard time finding garments that were sophisticated and age appropriate..and that still had a certain "cool factor" to them at a reasonable price point. Voila! Callula Lillibelle was born.. [named after Melanie's daughter, actually!], William and Melanie's collection, that is meerly the result of two strong design backgrounds merging into one vision. Callula Lillibelle is a truly functional and fabulous contemporary line. The wide customer range that the collection generates is outrageously impressive! Chic seperates are their number one specialty, but their latest collection of swimwear is a close second! Come shop Callula!

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