Come shop Callula!

 There is nothing as exciting as welcoming new exciting lines into our stores! We are extending a very warm welcome to Callula Lillibelle, one of our newest additions! Designers William Calvert and Melanie Fraser Hart are bringing youthfulness, sophistication, and classic silhouettes exclusively to Ophelia! We previewed their collection during Swim Week in Miami and were certainly impressed by the unique twist the collection had on classic silhouettes in wonderfully refreshing hues. William Calvert began his career in the land of couture: Paris, France. His background in the design world includes experience at the Houses of Balmain, Rochas, Balenciaga, and Diane Von Furstenburg. He launched his own couture collection after leaving DVF under his name, William Calvert. In 2009, William and Melanie Fraser Hart met through a mutual friend, and soon enough their line was to be born! Melanie Hart initially launched her career in the fashion/art world at the peak of the 80's and 90's and worked notoriously with industry icon, Vidal Sassoon. Currently in her 40's, Melanie was having a hard time finding garments that were sophisticated and age appropriate..and that still had a certain "cool factor" to them at a reasonable price point. Voila! Callula Lillibelle was born.. [named after Melanie's daughter, actually!], William and Melanie's collection, that is meerly the result of two strong design backgrounds merging into one vision. Callula Lillibelle is a truly functional and fabulous contemporary line. The wide customer range that the collection generates is outrageously impressive! Chic seperates are their number one specialty, but their latest collection of swimwear is a close second! Come shop Callula!

Inside Scoop: L*SPACE by Monica Wise

Curious to know what Monica Wise [head designer of L*SPACE] has in her beach bag?... and what her newest collection has to offer? Well, it's your lucky day! We interviewed Monica and found out the scoop behind her 2012 collection and much much more! While we previewed her collection in Miami, we saw everything from that noteworthy fringe suit that we love so much in fun fruity colors to some new fun graphic patterns that are perfect for mixmatching. Not only does her line offer a variety of options to fulfill your physical needs and wants, but she has recently expanded her line [quite literally..think: more coverage] and created some styles that will be sure to keep ya covered! She got technically more advanced this season and added some details to the suits that make them that much more wonderful, and completley functional!

What was your inspiration behind your latest collection?

The 2012 collection inspiration definitely comes from travel and jet setting lifestyle. jetsetters with an eye for fringed tops, draped maxis, tribal prints and wide brimmed fedoras will love this new collection. The collection includes all things resort such as rompers, crochet finishes and lace shorts and gives nod to the tropics with mouthwatering bright colors. The collection includes L*SPACE’s signature flattering fits and a slew of California-style, easy floral prints. Bright colors, bold prints, and wild fringe are mixed with muted, delicate embellishments.

We noticed lots of new styles with more bottom coverage and top support. Tell us about some of these changes.

We wanted to expand our market with more coverage on the bottom this season. We know the L*SPACE woman loves our prints and the easy breezy mix and matching that can be done with our collection, but might want a bit more coverage…conservative if you will. It doesn’t change the look of the suit at all, it’s just personal style without compromising the fit. Our new styles give the collection something new. If we did the same styles EVERY year, our fans would be bored, and so would I, so I like to change it up a bit with rouching detail, removable straps on our bandeaus, reversible styles and new hardware.

What is in your beach bag?

Sunscreen SPF 30, a large beach hat, an oversized towel, some snacks and a huge bottle of water.

Thanks, Monica!

Meet Our Staff

Get to know the Ophelia staff by checking out the zine posted below!

Open publication - Free publishing

Celebs love L*Space and you will too!

Come to Ophelia or shop online for our L*Space picks.   Gorgeous swimwear isn't just for the Hollywood stars!  (but take the advice of their stylists and try their fav suits!)

Jessica Alba

Brook Burke

Kim Kardashian

Anna Lynn McCord

Audrina Patridge

Get your COOLA at Ophelia!

The Environmental Working Group rates the safety and effectiveness of sunscreens and sunblocks.  Their 2010 report gave COOLA brand some of the highest ratings and you can get it at Ophelia!   We have several of their products including lip block, face and body.   Check out the report here and come in to the store to stock up for the Spring and Summer!   Dozens of magazines have recommended COOLA to its readers…

Must Have - LOLA HATS!

Sure, it's getting a little chilly to be sporting a bikini but Ophelia has so much more than just swimsuits.  Put us on your list for holiday shopping because we carry gorgeous jewelry, bags, sandals, coverups, and HATS.  Gorgeous, unique, fun Lola hats just arrived and we are so excited to carry them!  We're not the only ones singing the praises of Lola, either.  They have been featured in Elle, Vogue, Harper's Bazaar, W, Allure, InStyle, Jane, Marie Claire and on and on.   Here are a few shots of Tori and Ana the day we received our boxes!   You HAVE to come to the store and try them on...absolutely gorgeous!

New Fall/Winter Store Hours (2010-2011)

Ophelia will be open 10-5 Fridays and Saturdays and by appointment Monday - Thursday. Call Tori at 850-368-4462 to schedule your appointment!! Remember that you can always shop online at www.opheliagraytonbeach.com. Ophelia will soon be receiving new Resort Collections from amazing designers that I visited while in Miami for Fashion Week. Don't go on that Holliday vacation/cruise without coming to see me first!!